MrBeast (Beast Industries) is a media and entertainment company built around creator Jimmy Donaldson, producing large-scale YouTube videos and related digital content. The business spans advertising and sponsorships, and consumer products such as Feastables, supported by in-house studios with petabyte-scale production infrastructure. Founded in 2012 and headquartered in Greenville, North Carolina, it is privately held and known for philanthropic projects that reach a global audience.