Tamara

Tamara builds a buy now, pay later and payments platform for consumers and retailers, offering installment checkout, a shopping/payments app, and merchant APIs. Founded in 2020 and headquartered in Riyadh, it operates across Saudi Arabia and the GCC, partners with brands like Apple, IKEA, Amazon, SHEIN, noon, and Jarir, and is backed by Sanabil (PIF), SNB Capital, and Checkout.com; it is Saudi Arabia’s first fintech unicorn.