YETI

YETI designs and sells durable hard and soft coolers, insulated drinkware, bags, and outdoor accessories for outdoor enthusiasts and working professionals. Founded in 2006 and headquartered in Austin, Texas, it goes to market through direct-to-consumer e-commerce, its own retail stores, and specialty and big-box retailers. Its products include rotomolded coolers and vacuum-insulated tumblers used in hunting, fishing, camping, and worksite settings.