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The Pokémon Company International manages and commercializes the Pokémon franchise outside Asia, overseeing brand management, licensing, the Pokémon Trading Card Game, animated series distribution, and official digital platforms and ecommerce. Revenue comes from licensing, publishing, product sales, and media distribution. Founded in 1996 and headquartered in Bellevue, Washington, it operates as a privately held company with teams spanning marketing, localization, product development, and online production.