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Similarweb builds a digital intelligence platform that measures web and app traffic to inform marketing, e-commerce, sales, and investor decisions. It sells subscription-based analytics, research, and APIs spanning market share, audience behavior, benchmarking, and competitive insights for enterprises and agencies. Founded in 2009 and headquartered in New York, Similarweb is a public company on the NYSE (SMWB) and serves customers such as Google, eBay, and Adidas.