PUMA designs, manufactures, and sells athletic and sportstyle footwear, apparel, and accessories for athletes and lifestyle consumers worldwide. The public company (ETR: PUM), founded in 1948 and headquartered in Herzogenaurach, Germany, goes to market through wholesale, retail, and direct-to-consumer e-commerce, and owns the Cobra Golf and stichd brands. Its product lines span football, running, training, and everyday wear across more than 100 countries.