Lead Marketing Engineer

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Lead Marketing Engineer in USA

Ripple
Full time
Email

USA
10/23/2026
Report

New York, NY

Responsibilities

Own the technical plan, architecture, and scalable delivery of Ripple’s global marketing web platform.
Build LLM-powered tools, intelligent agents, and workflow automation for marketing teams.
Develop experimentation, personalization, targeted campaign, and dynamic content delivery infrastructure.
Build data pipelines and integrations with Segment, GA4, Marketo, Salesforce, and the broader marketing technology stack.
Lead cross-functional initiatives spanning Marketing, Product, Data Engineering, and external development partners.
Define engineering guidelines, CI/CD improvements, and architecture standards.
Build Sanity CMS schemas, GROQ queries, APIs, and modular content models for marketing funnels.
Optimize Core Web Vitals, technical SEO, performance, and edge-caching strategies.
Mentor engineers and promote technical excellence and continuous learning.

Requirements

8+ years of professional web development experience, including at least 2+ years in a Staff, Lead, or Principal engineering role focused on marketing technology, growth engineering, or equivalent-scale platforms.
Deep expertise in JavaScript, React, Next.js App Router, Server Components, and headless architectures.
Hands-on experience integrating LLMs such as OpenAI and Anthropic, using the Vercel AI SDK or LangChain to build tools or agents.
Experience building experimentation frameworks and personalization engines, such as Optimizely or VWO, for high-traffic websites.
Strong understanding of growth marketing technology, including CDPs, CRM integrations, server-side tagging, and event-tracking schemas.
Ability to translate business goals into technical roadmaps and scalable systems.
Hands-on experience with Sanity, including schema building, GROQ queries, and custom inputs.
Experience leading cross-functional work and influencing senior Marketing and Operations collaborators without direct authority.
Deep understanding of performance optimization, SSR/SSG, Vercel, Cloudflare, and edge deployment strategies.

Benefits

Professional development budget and opportunities to work with experienced industry leaders in a fast-paced startup environment.
Flexible in-office collaboration, with managers and teams deciding which 10+ days per month employees come in.
Competitive benefits covering physical and mental healthcare, retirement, family-forming and family-support needs.
Employee giving match and mobile phone stipend.
R&R days, generous vacation, wellness reimbursement, and weekly onsite and virtual wellness programming.
Industry-leading parental leave and family-planning benefits.
Catered lunches, stocked kitchens, team offsites, team bonding activities, happy hours, and other company events.
Full-time employee benefits apply to this position.

Salary: $200k - $250k/yr

Ripple

Using proven crypto and blockchain technology honed over a decade, Ripple’s enterprise-grade solutions are faster, more transparent, and more cost-effective than traditional financial services. Our customers use these solutions to source crypto, facilitate instant payments, empower their treasury...

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