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Lead Marketing Engineer

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Lead Marketing Engineer in USA

  • New York, NY

Responsibilities

  • Develop and manage the technical plan for Ripple’s scalable, localized, high-traffic marketing web platform.
  • Architect and deploy LLM-powered tools, intelligent agents, and workflow automation for marketing teams.
  • Build experimentation, A/B testing, personalization, targeted campaign, and dynamic content delivery infrastructure.
  • Create data pipelines and integrations with marketing technology systems to support tracking, attribution, and analytics.
  • Lead cross-functional technical initiatives connecting Marketing, Product, and Data Engineering teams.
  • Define and enforce engineering guidelines, CI/CD improvements, and architecture standards.
  • Build scalable Sanity CMS schemas and APIs for modular content and lead-generation funnels.
  • Optimize core web vitals, technical SEO, SSR/SSG, and edge-caching strategies.
  • Mentor engineers and promote technical excellence and forward-thinking system design.

Requirements

  • 8+ years of professional web development experience.
  • 2+ years in a Staff, Lead, or Principal engineering role focused on marketing technology, growth engineering, or equivalent-scale platforms.
  • Deep expertise in JavaScript, React, Next.js App Router, Server Components, and headless architectures.
  • Hands-on experience integrating LLMs, including OpenAI or Anthropic, and using the Vercel AI SDK or LangChain to build tools or agents.
  • Experience building experimentation frameworks and personalization engines, such as Optimizely or VWO, for high-traffic websites.
  • Strong understanding of CDPs, CRM integrations, server-side tagging, and event tracking schemas.
  • Ability to translate business objectives into technical roadmaps and scalable systems.
  • Hands-on experience with Sanity, including schema building, GROQ queries, and custom inputs.
  • Experience influencing senior Marketing and Operations stakeholders without direct authority.
  • Deep understanding of performance optimization, technical SEO, SSR/SSG, and edge deployment using platforms such as Vercel or Cloudflare.

Benefits

  • Competitive salary, bonuses, equity, and benefits covering physical and mental healthcare, retirement, family-forming, and family-support needs.
  • Professional development budget and opportunities to work with experienced industry leaders in a fast-paced startup environment.
  • Flexible in-office collaboration model with managers and teams deciding which 10+ days per month employees come in.
  • Employee giving match and mobile phone stipend.
  • R&R days, generous vacation, wellness reimbursement, and weekly onsite and virtual wellness programming.
  • Industry-leading parental leave and family-planning benefits.
  • Catered lunches, stocked kitchens, team offsites, team bonding activities, happy hours, and other events.
  • Benefits listed are for full-time employees.

Salary: $200k - $250k/yr

Ripple

Using proven crypto and blockchain technology honed over a decade, Ripple’s enterprise-grade solutions are faster, more transparent, and more cost-effective than traditional financial services. Our customers use these solutions to source crypto, facilitate instant payments, empower their treasury...

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